The Client: Athletissima, an IAAF Diamond League event.
The Brief: Recruit 24 French-speaking volunteers, preferably with a sport and/or nutrition background for 6 different cities…in three weeks for Athletissima’s brand new initiative: nutrition education for the annual kids clinics.
The Solution: A call was sent to all of AISTS’s contacts through direct email, website and social media, targeting our francophone followers with a background in nutrition and sports.
After screening and selecting our Ambassadors, the AISTS team created and delivered a tailored training workshop using materials kindly provided by Nestlé for all Ambassadors. The training covered aspects of health, nutrition and ways to engage with children in a fun and approachable way.
The details involved in distributing volunteer uniforms, rewards and transportation to each site was taken care of by the AISTS team, alongside a contingency plan in the case our Ambassadors could not make it on the day of the event.
The end result: Athletissima were able to successfully host the education booths at Kids Clinic in 6 different cities: Lausanne, Geneva, Fribourg, Sion, Delémont, and Colombier. Our Ambassadors spoke to over 1000 school-aged children answering questions and raising awareness of the importance of everyday heatlhfulness and nutrition.
• Contributing to a brand new initiative with Athletissima
• Training 24 eager Ambassadors and witnessing the volunteer spirit
• Deploying our Ambassadors to 6 different cities around Switzerland
• Being involved in a corporate sustainability initiative, spotlighting children’s health
• Rewarding our Ambassadors with a ticket to Athletissima and a keepsake t-shirt
• Seeing all the happy, smiling faces at the Kids Clinic
Words from our Ambassadors:
Interacting with elite athletes and using them as real examples to inform young kids about the benefits of eating and drinking healthy was a truly unique experience. I was really impressed by the interest and involvement of the kids as they took part in this fun and educational clinic. I look forward to being part of this amazing initiative next year.
Ameline Gerbel, Athletissima Ambassador
It is important for children to understand that a healthy diet is essential for good results and fun at school and on the sports field. Being able to raise awareness about this topic and hear about their own nutritional habits was a wonderful experience.
Judith Bongard, Athletissima Ambassador
Volunteers are vital to the success of any sport event. Having trained, committed and dedicated volunteers who are managed well will make a huge difference to the experience of your spectators, athletes and sponsors. Discover how the AISTS can provide you with support and expertise on volunteer management by emailing our team at email@example.com