Sustainable Sport & Events Learning Module

Registration Fee: EUR 900.00

Sport and sport events have the potential to impact our society in both positive and negative ways. The ability of a sport federation or organisation to balance the economic, environmental and social impact of their activities, including events they host, organise or govern is critical to the future development of their sport. 

Now more than ever, sports managers and event organisers have the opportunity to positively harness sport for the benefit of society, and by doing so, contribute to their organisation's bottom line.

Programme Overview

Over two days, the Sustainable Sport & Events Learning Module provides an understanding of the current challenges and opportunities of sustainability in sport. This understanding will be reinforced through a number of case studies, which offer concrete examples of what leading sports organisations, such as FIFA, the International Olympic Committee and the International Automobile Federation are achieving in this area. 

Participants will also gain insight into the best practices adopted by the American major leagues such as the NFL, NBA and MLB. Throughout both days, group work and discussions will challenge the existing ideas of sustainability in sport, with a particular focus on the business case for sustainability while simultaneously addressing the demands of multiple stakeholders. 

Download the brochure here


EPFL Campus 
Innovation Park, Building D 

Fee includes:

  • Course materials
  • Daily lunch
  • Certificate of Completion

Who should attend: 

Participants are professional, part-time or volunteer managers and organisers of international sports events, as well as staff from sport federations, corporate sponsors and organising committees looking to successfully incorporate Sustainability into events for further competitive advantage.


The Sustainable Sport & Events Learning Module brings together leaders of International Sport organisations and other experts within the AISTS network, including FIFA, Formula E, International Olympic Committee, NHL, and Sport & Sustainable International, to create a module that is pertinent and practical to the modern landscape and recognises the increased expectations of all stakeholders from athletes, fans, media to sponsors.


Tuesday, 21st March - Day 1

9:00 – 10:00  Fundamentals of Sustainable Sport & Events 

10:00 - 10:30  Break 

10:30 – 12:00 Sustainability driving innovation

12:00 - 13:00  Lunch 

13:00 – 14:00  FIFA World Cup 2018: Sustainability Strategy of a mega-event from A to Z

14:00 - 14:30  Break

14:30 – 15:30 NHL Green - Engaging the community on healthy living

15:30 – 17:00 Groupwork: Rethinking Sustainability for the Youth Olympic Games

Wednesday, 22nd March - Day 2

09:00 – 10:30 Saving money through smart procurement

10:30 - 11:00  Break 

11:00 – 12:30 Why Sponsors should Care about Sustainability: Making the Business Case 

12:30 - 13:30  Lunch 

13:30 – 15:00  Sustainability at the Olympic Games

15:00 - 15:30  Break 

15:30 – 16:30 The big debate “The Future of Sustainable Sport & Events”


Thierry Borra, Founder Sport Matters and Strategic Advisor to The Coca-Cola Company

Thierry Borra is the founder of Sports Matter Consulting, who provides strategic advice to organisations, leveraging sport to create value and impact society positively. Prior to this, Thierry led The Coca-Cola Company’s global partnership for 10 years with the Olympic Movement, which included the Company’s association with the Olympic Games, Youth Olympic Games and the Paralympic Games. In his twenty years with the Coca-Cola system, Thierry held marketing positions at both Coca-Cola France and bottling partner Coca-Cola Enterprises and he has a wealth of experience with global sporting events, including the 1992 Albertville Olympic Winter Games, the Tour de France, the FIFA World Cup France 1998, the 2003 World Championships in Athletics, the 2004 Athens Olympic Torch Relay and the 2006 Torino Olympic Torch Relay. A native from Beaune, France, Thierry graduated in marketing, communication and business international from M.C.A. School – Lyon, France and is fluent in French, English, and Italian. Married and father of two children, Thierry resides in Atlanta, USA and is passionate about sport in general, skiing in particular, and gastronomy.

Geert Hendriks, Head of Projects, AISTS

Geert has worked in the corporate sector as well as for a non-governmental organisations where he led projects related to information management, business administration and fundraising. Currently as Head of Projects, Geert is responsible for the AISTS’s range of applied research and consulting projects, working closely with international sports organisations to deliver on a range of initiatives. He also manages the AISTS Sustainable Sport and Events Centre, helping to engage and empower cities and event organisers through providing practical and comprehensive resources on sports event sustainability and (corporate) social responsibility.

Dr Allen Hershkowitz, Founding Director, Sport & Sustainability International

Dr. Hershkowitz is the Founding Director of Sport & Sustainability International, bringing together the world’s leading sports federations, teams and venues to use their market and cultural influence to create sustainable, healthy and just communities. Dr. Hershkowitz also co-founded and served as President of the Green Sports Alliance. In December 2015 Sports Business Journal listed him as one of the "50 Most Influential People in Sports Business," and in March 2016 Worth magazine listed him as one of “The 60 Most Powerful People In Sports.” Dr. Hershkowitz is a sustainability advisor to numerous environmental organizations, corporations, professional sports federations, leagues and teams including the IOC, UEFA, the NBA, the USTA, the NHL, NASCAR, MLB.

Michelle Lemaitre, Head of Sustainability, International Olympic Committee

Michelle Lemaitre joined the Olympic Games Department of the International Olympic Committee (IOC) in 2004. As Head of Sustainability and Olympic Legacy, Michelle works closely with the Summer and Winter Olympic Games Organising Committees to provide their Sustainability teams with guidance and support throughout the seven year planning period leading up to the staging of the Olympic Games. Michelle has over fifteen years experience within the international sporting event world. Before joining the IOC, Michelle held the position of International Relations and Protocol Director within the local Organising Committee of the Paris 2003 World Athletics Championships. Prior to that appointment, Michelle was part of the Sydney 2000 Olympic Games Organising Committee as a Venue Operations Manager.

Simon Lewis, Director, Team Planet and Advisor on Sport to WWF International

In January 2014, Simon set up Team Planet Ltd - a specialist consultancy providing sustainability advice to sport. Team Planet works with organisations across the business of sport that are getting to grips with sustainability requirements, as well as those in the sector looking to gain benefits by doing sustainability well. Prior to Team Planet, Simon spent 12 years at WWF, the global conservation organisation. Latterly he led WWF network engagements with sport, establishing partnerships and initiatives to address sport’s impact on the planet and to develop sustainable legacy projects through sport. From 2004 to 2012 WWF’s development of the 'One Planet 2012' programme with LOCOG for the London 2012 Olympic Games was a key focus. Simon’s previous employment includes the Natural History Museum in London and the education charity Learning Through Landscapes. His sporting highlight was watching the Jamaican 1-2-3 in the 200m in the Olympic Stadium at the London Olympic Games. His sporting low point was sinking in a rowing eight in the River Thames in winter.

Omar Mitchell, Vice President, Corporate Social Responsibility, NHL

As the Vice President, Corporate Social Responsibility, National Hockey League (NHL), Omar Mitchell oversees NHL Green, the environmental sustainability initiative of the NHL; the NHL Foundation, the philanthropic arm of the League; and management of the Stanley Cup, the most celebrated trophy in professional sports. Omar joined the NHL in 2012 as the League's first sustainability director. In that role, he focused on the comprehensive, award-winning sustainability initiative of the League that seeks to lessen the environmental impact of the sport by promoting sustainable business operations and environmental awareness among Member Clubs, fans and partners. In 2014, the NHL was the first and only professional sports league in North America to produce a sustainability report, which cataloged environmental initiatives and detailed the carbon footprint of the NHL over two seasons. The report led to a marketing partnership between the League and Constellation, the Official Energy Services Provider of the NHL. As part of the partnership, Constellation counterbalanced the League’s entire carbon footprint for the 2014-15 NHL season. Omar holds an M.B.A. from MIT’s Sloan School of Management, a master’s degree in architecture from Columbia University in the City of New York and a bachelor’s degree from the University of Florida.

Julia Pallé, Sustainability Manager, Formula E

Julia Palle is the Sustainability Manager at the world’s first fully-electric racing series, the FIA Formula E Championship. She specialises in reducing the carbon footprint of the Championship and ensuring that they leave a positive impact on the cities they visit - Formula E is the first sport that inherently promotes sustainability, offering a solution to air quality issues in city centres. Julia Palle’s primary area of research has focused on Business & Sustainability, Change Management and Project Management especially in motorsport.

Irina Schlossarek - Dhowtalut, Sustainability & Diversity Department, FIFA

Irina Schlossarek - Dhowtalut has been working with FIFA as the Football for Hope Programme Manager within the Sustainability and Diversity Department since 2014. Previous to this she was with the International Olympic Committee working within the International Cooperation and Development department with youth strategy.

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