As part of the Master of Advanced Studies (MAS) in Sport Administration and Technolgy Programme, the AISTS Research Paper requires each MAS participant to carry out in-depth research on a sports-related issue and deliver a short paper (20 pages) that meets specific academic criteria. Conducting high-quality research represents a key asset of the program as sport organizations recognize the critical value of high-quality knowledge and unique expertise in decision-making.
Since the start of the AISTS MAS programme in 2003, more than 500 Research Papers have been completed. To foster the value of the Research Paper, a selection of the best papers is edited for publication in an annual volume of the AISTS-book “Collected Insights from the Field of Sport” and an electronic copy is deposited at the Olympic World Library for public consultation. Moreover, each year the IOC officially rewards the best research paper with a special prize and public recognition.
Best Research Paper for 2017
Emerging Patterns in the Consumption of LiveSport Events: Millennials and Streaming
RP Supervisor: Jennifer Smith-Maguire
Abstract: The millennial generation has undoubtedly been priced out of live attendance of football matches. With new trends in the digital world, this paper will examine how millennials perceive the consumption of live football events through illegal streaming, in terms of morality. The research is conducted in three parts: a descriptive study of existing literature, pilot interviews, as well as a broader-reaching survey. This paper confirms trends found in existing research that illegal streaming of football matches is an established phenomenon among millennials. Furthermore, it shows that millennials find it generally acceptable to watch games illegally. The implications of this study on the established business models in football, and sport more broadly, are significant.
Best Research Paper Nomination for 2017
Eduardo Cerdàn Garcia
Promoting Summer Olympic Sports through Digital Media: Objectives, Strategy, Assets and Performance of the International Federations and the International Olympic Committee
RP Supervisor: Antonio Davila
Abstract: This research paper provides insights about the promotion of sport through digital media, a topic that has not received much attention from academics. The paper focuses on Summer Olympic sports and how international federations (IFs) and the International Olympic Committee (IOC) are using digital media to promote them. The objectives of the research are to learn about the digital media objectives, strategies, assets and performance of international federations and the IOC and the best practices and growing trends in the digital media landscape. The paper combines some quantitative data gathered through the online exploration of the websites and social media profiles of the organisations studied (28 international federations and the IOC, along with entertainment providers) with qualitative data and insights gathered through eight semi-structured interviews with industry practitioners and panel discussions from sports and media specialists. The paper points out that, while there is no single formula that guarantees the success of digital media strategies for IFs and the IOC, some useful learnings and practical advancements have already been made opportunities lie in trends such as the growth of video on demand, shorter content formats, social sharing, multidevice design and OTT.
The Role and Potential ofSport Organisations to Integrate Refugees in Switzerland: Creating a Framework for Sport Federations
RP Supervisor: Rolf Schwery
Abstract: This paper explores the needs and possibilities for International Federations (IFs) to establish a framework for refugee integration through sport. The research begins with an in-depth explanation of the theoretical findings around refugee integration through sports. It outlines some specific initiatives by International Federations and other sport organizations or NGOs working in this area. The objective was to identify and create a framework that federations could use for activities related to refugee integration.
It follows with a discussion of our study’s methodology and limitations. The methodology used for this project was through analysis of existing research and case studies of refugee integration through sport in Europe. It also uses personal experience from sporting events involving refugees and interviews with stakeholders involved with refugee activities.
The final section presents our findings, analysis and future needs in this area. We conclude with possible recommendations for federations and suggestions for how this study could be expanded upon in larger future projects. The implication of this research and the recommendations are that a strategy to bring resources to the IFs for refugee projects needs to be developed. Creating an umbrella structure, through the IOC for instance, could be a good step to generate resources, create awareness and put IFs in a position to implement long-lasting projects.
Failed Summer Olympic Bids: The Case Study of Rome (2004, 2020, 2024)
RP Supervisor: Jean-Loup Chappelet
Abstract: In response to the unsuccessful attempts and increase in withdrawals of potential host cities to welcome the world’s major multi-sport event – Olympics – in their countries, the purpose of this study was to identify the factors which had led Rome to be unsuccessful for the 2004, 2020 and 2024 Summer Olympic candidatures.
Different factors were tested in this study, the extensive list of which had been inspired by previous literature. The success/failure factors were divided into 3 main categories according to their level of influence on the bids’ success: micro factors (necessary to possess but not sufficient when putting forward a candidature for hosting Olympic Games, hence have very little to no influence on the bids’ success); meso factors (have some influence on the bids’ success); and macro factors (mostly determine the success or failure of an Olympic candidature).
The main mode of investigation for this research was based on semi-structured interviews with leading stakeholders involved in all the three candidatures at national and international level, and on a case-study approach. The main conclusion that could be drawn from the study was that whilst the macro factors have been identified as responsible for all of the three unsuccessful Olympic candidatures, no real magical formula exists to make an Olympic bid successful. From the interviews, important lessons could be drawn as a basis for a future hosting strategy in the Italian capital.
Taemetrics: The Science of Performance Measurement in Sport Taekwondo: Metrics, Indicators and Methodologies that Best Predict Olympic Qualification & Performance in Sport Taekwondo
RP Supervisor: Pierre-Etienne Bourban
Abstract: As Analytics becomes very important in sportive science, we have developed a statistical and predictive model for sports performance in Taekwondo called Taemetrics. The research model by asking the question: “What Are the best metric indicators and methodologies to predict Olympic qualification and performance in Sport Taekwondo?”, reveals that some critical indicators embedded within the World Taekwondo ranking and point system do in fact correlate with performance and medalling. Our two methodologies; the Heuristic model and Logistic Regression Analysis model, provide the dynamic insight that we can project the athletes who would earn a medal within 82% and 80% respectively. These Sport Markers or Taemetrics establish a strategic platform that could enable high performance planning, and a predictive system of qualifying and medalling at the Olympic Games. Our investigation concludes age, height, and quality points earned during competitions can predict an Olympic medal. In ranking order, from strongest to least are Age, Height and Quality of Medal Points. High Performance Leadership should use Analytics to provide more intelligence to their decision making.
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