AISTS Client Team Projects run from mid November until the end of June and are performed by groups of 3 - 5 participants on a real topic for a real client, culminating in a public presentation across two days.
This year, the 2017 class are working on some of the most diverse briefs presented by the industry, including international federations, a sports agency and a medical society. Always a good indication of the priorities and challenges facing sports, this year's topics include measuring digital communications, market potential, integration of digital media products, development frameworks, market analysis, communications and sponsorship portfolios, and youth retention. The full list of clients and the schedule is avaliable below.
If you would like to attend the 2017 AISTS Client Team Project Presentations please register by clicking on the button above.
Wednesday | 28th of June
9:00 - 10:00 - Developing a communications and PR strategy for the EPCR Champions and Challenge Cup 2016-2017
Client - European Professional Club Rugby (EPCR)
The European Rugby Challenge Cup and Champions Cup finals was staged in Edinburgh, Scotland in April and May. The focus of the project was to develop the communications and public relations strategy through multiple media platforms for the four key matches recently played, primarily focusing on the lead up to the matches.
10:15 - 11:15 - Closed presentation
Client - International Ski Mountaineering Federation (ISMF)
11:30 - 12:30 - New revenue streams from sports video content on digital platforms
Client - Lagardère Sports
Lagardère Sports wish to increase new revenue streams from sports video content on digital platforms by identifying and targeting dedicated sports fans in specific markets to expand their client base. Their target is to attract new sports that are part of the Olympic family and to maximize efficiencies and performance for the International Federations who have already selected Lagardère to represent their media rights. Their current media offer is focused around live sporting events and major championships in Olympic sports and football. Lagardère would like to focus on digital business development of key strategic sports properties.
13:30 - 14:30 - Surveying WDSF Members to better understand their needs and support the development of dance competition
Client - World Dance Sport Federation (WDSF)
The WDSF identified the need to gather internal information from its 89 members to improve its knowledge on National Federations in order to encourage the participation and involvement of members, enhance the development of dance competition and promote continuous improvements within the Federation. The purpose of the project is to develop a survey process to capture key information, which is to be reused in the future, including project planning, questionnaire, data analysis and key findings.
Thursday | 29th of June
9:00 - 10:00 - Development of a sponsorship concept to attract new sponsors
Client - Swiss Sports Medicine Society (SSMS)
The SSMS has made the strategic decision to develop a strong communication and sponsorship concept in order to approach sponsors in new fields. The project involves the benchmarking of other sport medicine societies and providing the client a list of assets and potential sponsors with a focus on its annual conference.
10:15 - 11:15 - Retention of young people in organised and competitive sports
Client - International Olympic Committee (IOC)
The IOC has identified the need for a report on the global issue of youth retention in organised and competitive sports. The focus of the project is to provide a global overview on the topic of youth retention in sport and to investigate youth retention strategies in specific countries. The project will include an overview of the issue globally, provide case studies on strategies being implemented by countries, governments and sports organisations, and conclude with some best practices.
11:30 - 12:30 - India beyond cricket: addressing the drivers of sport in India
Client - International Olympic Committee (IOC)
Whilst India has had great success in cricket, it has not yet competed at the same level as other comparable nations in other sports. It is perceived that India is not a “sports country”, meaning that it lacks a sports culture. In the context of the Olympic Games, India is perceived as having a limited interest in both participating in sports and watching or engaging with the Olympic Games. The challenge is to understand whether this perception is true, and if so, why this is the case and how it can be changed.
13:30 - 14:30 - Framing the FIVB’s development standards
Client - International Volleyball Federation (FIVB)
The FIVB directs 222 National Federations (NF), who are divided into 5 categories, which define the level of support for development of volleyball in each country (including beach volleyball). The NF categorisation system has a direct impact on administrative fee charges and the level of support granted, as well as other parameters. The FIVB’s aim is to assess the categorisation standards system and consider potential changes to enhance the structure. Therefore, the goal of the project is to define the NF categorisation parameters in order to streamline the current process and allow reflections for future improvements.